Francesca Nepote and I represented team DDB at the Adobe Creative Jam competition in Düsseldorf on July 2, 201B.
In a challenge with teams from other agencies, we were asked to develop, in five hours, a visual piece based on the theme: The future is now.
We chose to connect the present and the future in one element, a playing card, that, unlike the traditional one, shows two different faces and, at the same time, the same person. The two characters, the kid from the present and his future self, the astronaut, are linked in an ambigram showing the words "NOW" and "THEN." The ambigram becomes an analogy to what connects the present to the future: dreams—children's-dreams, to be exact. The infinite symbol on the card highlights how this game of dreams coming true in the future plays itself out continuously throughout time.
We were awarded both the judge's and people's choice awards.