Digital Activation

A lot of women are constantly taking care of what they are wearing, but
most of the time, totally forget an even more important detail: what’s underneath.

So, through a simple mechanic and the right media we found a way to remind women about a vital rule:
before you check your outfit, check out what’s underneath.

Art Director: Francesca Nepote

Copywriter: Jane Gapon

A lot of women are constantly taking care of what they are wearing and, most of the times, totally forget an even more important detail: what's underneath. Thus, a simple mechanic and the right media can help reminding them a vital rule: before you check your outfit, check out what's underneath. Project in collaboration with Jenya Gapon (www.jenyagapon.com)